Chef’s Select
by CenSea
“Where Quality Meets Culinary Craft”
— branding Seafood with Culinary Precision.

We developed the brand identity for Chef’s Select — a name that evokes culinary authority and intentionality. From a bold, seal-like logo to a clean, matte-finish pack, every element was designed to feel chosen like a chef would. The visual language emphasized clarity, consistency, and trust — qualities that resonate deeply in commercial kitchens. Strategic messaging, chef-friendly claims, and real-shrimp photography ensured shelf presence and product confidence.