Created high-impact posters for MPL’s diverse game roster—ranging from cricket and rummy to fantasy leagues and arcade classics. Each poster was crafted to visually hype the game, speak the language of the players, and drive in-app engagement. From bold typography to action-packed compositions, these designs brought the thrill of gameplay into every scroll and share. Built for speed, optimized for attention, and tailored for the gamer mindset.

Took Inc42’s editorial newsletter from “meh, maybe later” to “wait—open that.”

Redesigned the  header with scroll-stopping layouts, snackable illustration, and a visual concept built for busy brains and fast thumbs. Modular, magnetic, and made to hustle.
 

It’s clean where it counts, punchy where it matters, and full of that startup grit Inc42 owns.
Think of it as your morning brew—only with better spacing and fewer typos.

“Hearty. Made with all our love.”
A heart-led launch for Heads Up For Tails’ newest treat—healthy dog biscuits made for pets, but really meant for family. From jars to hoardings, every design choice was rooted in warmth, trust, and the quiet joy of being a pet parent.
 

This case study is a look at how clarity, care, and storytelling came together to shape a product that feels as good as it looks—and loves back.

Where form meets story, and shelf meets soul.

This is a collection of packaging explorations that merge strategic intent with sensory design. Each pack is crafted not just to hold a product, but to hold attention — through thoughtful structure, emotive storytelling, and visual clarity.

From playful beverages to wellness essentials, every packaging system here is built to elevate brand presence, invite interaction, and turn everyday items into memorable experiences.

We developed the brand identity for Chef’s Select — a name that evokes culinary authority and intentionality. From a bold, seal-like logo to a clean, matte-finish pack, every element was designed to feel chosen like a chef would. The visual language emphasized clarity, consistency, and trust — qualities that resonate deeply in commercial kitchens. Strategic messaging, chef-friendly claims, and real-shrimp photography ensured shelf presence and product confidence.

Designed the visual identity for Inc42’s GenAI Summit, built around the theme “Neural Glow.” The look combined glitch aesthetics with glowing mesh motifs to represent India’s growing AI ecosystem. Key assets included the logo system, website hero, speaker creatives, and social rollouts—creating a bold, futuristic identity that scaled seamlessly across digital and event platforms.

A showcase of high-impact print campaigns created for brands like MPL, Cure.fit, and Glance, spanning newspaper ads, hoardings, and in-store standees. Each piece was crafted to deliver instant attention and strong brand recall, tailored for both mass media and hyperlocal contexts. From front-page takeovers with media houses to OOH visuals promoting product launches and events, these designs translated digital-first brands into tactile, physical touchpoints—maintaining clarity, vibrancy, and strategic consistency across formats.

Contributed to the iconic BCCI Team India jersey launch—an unforgettable campaign that blended emotion with spectacle. From planning visual narratives to executing high-impact photoshoots, I played a key role in crafting assets for both digital and offline rollouts. The campaign’s highlight? A jaw-dropping video reveal on the Burj Khalifa that took Indian cricket pride global.

Extended the momentum of the jersey launch into the ICC World Cup campaign—crafting engaging creatives for both the Men’s and Women’s Team India. From match-day posters to player highlights, the visuals maintained consistency with the original campaign while adapting to real-time moments and audience sentiment.

A seamless blend of continuity and freshness—celebrating every wicket, win, and warrior in blue.

Helped shape the next-gen Glance app—an all-in-one experience blending social, entertainment, news, and trends in a single swipeable feed. Designed for infinite scroll with intentional structure, it was built to feel like your digital playground, minus the app-hopping.

More content. Less chaos. All in one go.

Redesigned Glance’s news spaces to visually separate breaking, trending, and local stories—making each feel distinct, yet part of one system. Built a clean, scroll-friendly layout that helped users navigate news moods in a snap.

Fast. Functional. Anything but boring.

Designed the official merchandise visuals for MPL Sports in collaboration with BCCI, blending cricket fandom with everyday fashion. From stylized product shoots to performance-driven e-commerce creatives, I ensured every asset matched the energy of the game while staying on-brand.

The visuals not only celebrated the spirit of Team India but also elevated fan gear into a lifestyle statement.

Led the end-to-end photoshoot strategy aligned with IPL and brand aesthetics, ensuring every frame resonated with RCB’s bold identity. Post-shoot, I crafted a fresh visual language—designing a series of dynamic, match-day and player-centric posters that brought high-octane energy to life.

Several of these creatives were also picked up and repurposed by the official RCB team, extending their reach across fan touchpoints.

Spearheaded the creative direction for the KKR campaign during IPL season—starting from orchestrating a brand-aligned photoshoot to building a fresh, electrifying design language. The visuals reflected the team’s fierce spirit and iconic legacy, tailored to resonate with the Knight Riders' passionate fanbase.

Crafted match-day posters, player highlights, and digital assets that blended energy with elegance—many of which were shared and amplified by the official KKR team across platforms.

Designed high-impact creatives featuring Virat Kohli as the face of MPL, blending his iconic persona with the brand’s dynamic energy. From static visuals to motion-led assets, the campaign spanned multiple platforms—driving engagement and brand recall during peak cricket season.

Every frame was built to capture Virat’s intensity while staying true to MPL’s youthful, competitive spirit.

Collaborated on the campaign announcing football legend Baichung Bhutia’s association with Euro Club. Led the creative direction—from concept development to designing striking visuals for the launch across social platforms.

The goal was to merge Euro Club’s bold brand ethos with Bhutia’s iconic legacy—resulting in a campaign that felt both modern and rooted in Indian football pride.

Designed a countdown campaign for the 2022 Olympics using vibrant, sport-specific illustrations to celebrate each day leading up to the games. The campaign wrapped with a winner’s announcement post and a print newspaper ad capturing the triumph and energy of the moment.

A bold visual tribute to athleticism, national pride, and the power of creative storytelling.

Built a consistent visual cadence for MPL’s social handles—mixing performance-driven posts with thumb-stopping visuals. From install-now CTAs to FOMO-loaded headlines, each post was engineered to play nice with the algorithm andthe audience.

The result? A steady drumbeat of scroll → tap → play. Performance never looked this playful.

Tuned into the internet’s chaos frequency to create scroll-stopping posts that rode every wave—from match-day madness and meme trends to pop culture punches. Designed to be fast, funny, and freakishly on-point.

These weren’t just posts. They were replies before the comments, reactions before the trend peaked. Smart design, savage timing—and engagement that slapped.

During the peak of COVID, we flipped boredom into a battleground—and mobile gaming into a reason to stay indoors. Created a playful-yet-purposeful campaign for MPL encouraging people to stay home and play safe, using gaming as both escape and action.

The tone? Hopeful, cheeky, and right on time. Because sometimes saving lives starts with pressing "Play."

A campaign was launched to encourage people to play games on MPL, emphasizing that gaming is driven by skill and knowledge—not luck.

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To showcase the wide variety of games on MPL, two films were launched, accompanied by a series of posts and memes to drive engagement and amplify the campaign.

Establishing the brand's tonality, ideating concepts, and gathering the necessary assets led to the development of these creative outputs tailored for both social media and performance marketing.

In recent times, as people found themselves glued to their mobile screens, we launched a campaign aimed at motivating them to get moving and embrace a more active lifestyle.

There are certain things people often shy away from discussing, and we aimed to portray those unspoken truths through powerful visual representation.

Boxing, dance fitness, yoga, and more—Cult.fit offers a wide range of fitness formats. Here are some visuals that showcase these diverse and engaging workout experiences.

Game assets were creatively repurposed to design festive content for occasions like Diwali, Holi, Christmas, and more—blending celebration with brand storytelling.

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Care.fit focuses on providing access to doctors and promoting overall well-being. The platform introduced live consultations, bringing expert medical advice and support right to your doorstep for a more convenient and reassuring healthcare experience.

The campaign, creative direction, and visual strategy for the apparel and sportswear line were meticulously crafted and brought to life through compelling and detailed visualizations.

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When Cult gyms transitioned online during COVID, we reimagined our strategy and refreshed the creatives to maintain engagement and keep the community connected throughout the shift.

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