MPL partnered with the BCCI to launch a new brand — MPL Sports. With limited assets and imagery available, we creatively repurposed existing materials to develop impactful graphics.
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In the early days of the launch, we didn’t have access to players for shoots and the branding was still under development — so these creatives were pushed out to keep the brand alive and visible.
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All content approvals were routed through BCCI before being published.
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As the launch progressed, we gained clarity and i brought the page and branding into place.
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We built a cohesive content journey around the new jersey, starting with planned shoots and extending to high-engagement match day creatives.
A dedicated post was designed to celebrate the Indian Women’s Cricket Team.
Creatives which were designed to be used without any face
We designed an illustrated post to bring a creative spin to the content
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