Har Pal Ki Mithaas

Project Title: Har Pal Ki Mithaas
Hook: Because celebrations taste better together ✨

Insight & Design Thinking:
Diwali is about sharing joy through food. We tapped into cultural nostalgia (diyas, mithai, rangoli) and added playful interactions (diyas lighting in trackers, ladoos rolling) to make the in-app journey feel festive and warm.

Storyboard Highlights:

Homepage Banner: Mithai box with sparkles + festive border
Collection Page: Snacks & sweets in decorated grid
Order Tracker: Diyas light up, ladoos roll, quirky neighbor grab gag
Push Notifications: “Light your next diya ✨”
Social/OOH: Khaali box → Swiggy box bursts with mithai

Moodboard:
Warm festive tones (orange, gold, maroon), glowing diyas, mithai visuals, sparkles.