Hearty Biscuits
“Made with all our love”
— A campaign rooted in care, connection, and clean design.

Hearty Biscuits is HUFT's latest launch under its premium pet nutrition portfolio. Available in two delicious variants — Chicken & Cheddar Cheese and Chicken & Cranberry — these oven-baked treats are crafted using superfoods and healthy ingredients.

The brand sentiment is rooted in emotional nutrition, where every biscuit is an act of love. The goal was to create a cohesive launch identity across packaging, web, and print that could build trust, delight, and recall in one glance.