Packaging
Projects
Concept-driven packaging systems for modern, purpose-led brands
This project explores how thoughtful design transforms packaging into a brand’s most powerful storyteller. Built as a conceptual showcase, it reimagines products across wellness, beverages, and tech hygiene—each tailored for a specific audience and retail context.
The focus was on creating packaging that balances shelf impact with strategic clarity—systems that are emotionally engaging, format-aware, and scalable across product SKUs. From tactile, earthy textures to bold pop-art visuals, every visual decision was grounded in brand storytelling and consumer insight.
Bliss Brew (Premium Herbal Tea Sachets (in a reusable tin))
A calming, eco-conscious tea brand designed for modern wellness seekers. Inspired by Ayurvedic principles and Scandinavian minimalism, the packaging system includes a premium tin, biodegradable sachets, and a retail-ready box. The visual identity combines earthy tones, refined typography, and botanical illustrations to evoke serenity in every sip.
Tagline: Sip into Serenity.
ZestPop (Flavored Sparkling Water)
ZestPop is a bold, Gen Z-focused sparkling water brand created to disrupt the soda aisle with fizz, flavor, and flair. This conceptual packaging project reimagines the category with pop-art-inspired visuals, punchy typography, and an unapologetically fun tone — all while maintaining a clean-label promise.
"Fizz with No Guilt", highlighting zero sugar, zero calories, and maximum attitude.
Each flavor – Citrus Mint, Berry Blast, Peach Fizz, and Litchi Lime – is uniquely color-coded and iconized, while the visual language extends across lifestyle scenes, pack shots, and store-ready sets.
Lunchly (Packaging Design for a Modern Meal Companion)
Lunchly is a vibrant, eco-conscious lunch box brand designed for modern urbanites who balance health, hustle, and habit. The packaging system was built to do more than just protect — it tells a story.
Each sleeve wraps around the box in a cross-style format that reveals the real food inside, using a mix of clear-cut product windows, bold typography, and color-coded flavors to communicate freshness, functionality, and fun.
The brand tone is quirky and youthful, appealing to both fitness-focused and on-the-go professionals. Iconography simplifies the message — highlighting leak-proof design, BPA-free materials, and microwave safety, while playful headlines like “No Sad Desk Lunches” and “Packed with Care” build a deeper emotional connection.
The result? A packaging identity that’s as fresh, intentional, and portable as the meals inside.
