Pepsi-Har Sip Mei SWAG!

Challenge

Pepsi has always stood for youth, energy, and swag. But how do you translate “Har Sip Mei Swag” into something more than a tagline — something that feels like culture itself? The challenge was to create a film that wasn’t just an ad, but a piece of music, a street story, and a vibe that people would want to share.

Idea

Turn the tagline into a rap anthem.
A bustling Indian street becomes the stage, with everyday characters — the chaiwala, the dancer crew, the auto driver, the college gang — all becoming carriers of swag. By blending real-life street culture with animated overlays (graffiti, neon text, comic visuals), the film mirrors the energy of Ranveer Singh while staying authentic to Pepsi’s voice.

Execution

• Music & Narrative: Original rap written and composed from scratch, built around Pepsi’s core hook.

• Characters: Everyday India reimagined — chaiwalas, students, dancers, drivers — all joining the anthem.

• Visual Style: Live-action inspiration layered with bold animations and AI-driven design for comic-like punch.

• End-to-End Creation: From beat-making to storyline, animation, and editing — the entire process was owned independently.
   

Impact

The film became more than an advertisement — it was a proof of concept for how brands can fuse music + narrative + AI-driven storytelling to connect with youth. It showed Pepsi not just as a drink, but as an attitude you wear, live, and own.