Print design
A showcase of high-impact print campaigns created for brands like MPL, Cure.fit, and Glance, spanning newspaper ads, hoardings, and in-store standees. Each piece was crafted to deliver instant attention and strong brand recall, tailored for both mass media and hyperlocal contexts. From front-page takeovers with media houses to OOH visuals promoting product launches and events, these designs translated digital-first brands into tactile, physical touchpoints—maintaining clarity, vibrancy, and strategic consistency across formats.
The Hiring Code
A minimalist poster series created for a hiring firm, The Hiring Code visually encapsulates a modern recruitment philosophy: prioritizing integrity and character over résumé polish. Each poster leverages clean layouts, bold type, and symbolic visuals to communicate values-driven hiring in a corporate setting. Designed for use in office spaces, meeting rooms, and onboarding areas, the series invites teams to reflect on what truly matters when building impactful teams.
Cure.Fit Outdoor Media Design
Designed high-impact hoardings, billboards, and standees to boost visibility for Cure.Fit’s fitness centers and events. Focused on bold visuals, brand consistency, and local relevance across multiple cities. These assets played a key role in driving walk-ins and strengthening brand recall in physical spaces.
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High-Impact Campaigns for MPL – Hoardings & Print
As part of MPL’s large-scale marketing efforts, I designed hoardings, standees, and full-page newspaper ads to boost visibility and drive user acquisition across India. These assets were crafted for maximum impact—blending bold typography, energetic brand ambassadors, and vibrant visual language across both urban OOH placements and print media like The Times of India. The challenge was to maintain brand consistency while adapting visuals across diverse formats and attention spans—each layout designed to trigger curiosity, recall, and clicks.
Glance x Media House – Front Page Takeover
To amplify Glance’s presence and engage new audiences beyond digital, I led the creative design for a high-impact newspaper front-page ad in collaboration with [Media House Name]. The ad blended editorial aesthetics with branded storytelling, featuring attention-grabbing headlines, clean layouts, and a seamless integration with the publication’s visual language. Designed to inform, intrigue, and convert, this collaboration was a key milestone in bridging Glance’s mobile-first identity with traditional media.
