The Sleep
Company

As The Sleep Company entered its next phase of growth, I was tasked with crafting a compelling brand narrative and campaign structure that would position it as India’s most loved premium comfort brand — and ultimately elevate it on the global stage.

We reframed the core offering from being “just a mattress” to a human-centered comfort system that adapts to how people sleep, sit, scroll, and recover. The campaign’s storytelling evolved across three years to reflect this transformation — from emotional empathy to wellness empowerment to intelligent design.