Campaign: Har Pal Ki Mithaas
Hook: “Because celebrations taste better together ✨”

A festive campaign built around Diwali, blending nostalgia (diyas, mithai, rangoli) with playful digital touchpoints. The in-app journey feels celebratory with glowing diyas in trackers, sparkles on banners, and mithai-led storytelling — extending off-app through reels and festive creatives.

Game Concept: Super Swiggy RIder

A fun benefit-based game where users play as a delivery rider, dodging obstacles and collecting “benefit bubbles” (On-Time, Express Delivery, Free Deliveries, Free Desserts, Priority Support). Each bubble unlocks a Swiggy ONE perk, making membership tangible through play. Engaging UI, quick rounds, and celebratory animations ensure high recall and delight.

Campaign: India Ka Instant Bazaar
Hook: 1000+ Categories. Delivered in Minutes. All Instantly Yours.Instamart’s Biggest yearly campaign turns the app into a vibrant digital bazaar of 1000+ categories—from electronics to weddings, gifting to stationery—delivered in minutes. A bold, bazaar-inspired design makes shopping feel festive, instant, and all in one place.